TCB-004

When I was 21, an epiphany on a rainy Manchester city morning completely rewired my brain and emphatically changed my life.

It kickstarted a 3 decade (and counting) long long gratitude habit, defining how I think and feel about business, love and life.

Little did ‘barely out of diapers’ me know that

  • smashing EBITDA (before losing the company)

  • finding a soul mate (before realising they weren't)

  • discovering people weren’t quite who they seemed to be.

could all be navigated via the exact same mental channels.

In short:

I was trudging home feeling sorry for my broke, single student self when I passed a homeless guy sleeping in a doorway…

Someone wise once said, “I cried when I had no shoes,but I stopped crying when I saw a man without legs.

This.

Emotions are like waves. You can’t stop them from coming.

But you can choose which ones to ride.

Reframing the topdown view transforms how you feel and the actions you feel compelled to take.

Here are 21 perspective shifts that help me navigate this uncertain world:

(Let me know which ones resonate for you)

1. I can always make more money

2. I cried when I had no shoes

3. Three skills to run any business

4. Where your heart lives outside your body

5. Psychology > Engineering

6. Find their cultural erogenous zone

7. You lose because you’re trying to win

8. Forgetting to live

9. Choose which ones to surf

10. Anger is good

11. I get to do this

12. This too…

13. Invert, invert

14. Every marriage has a pre-nup

15. The map is not the territory

16. Don’t cling

17. Malice or incompetence?

18. Strong opinions, weakly held

19. The Platinum Rule

20. Sharpen the axe

21. “Hell yes!” Or no.